MARKETING & SALES AGENCY
Our mission: turning your visibility into proven sales results,
through structured sales support and smart, consistent marketing.
MAKE THE RIGHT MOVE
Equi-Selection supports an exclusive selection of premium brands in the equestrian world by defining and monitoring a planned strategy
for sales and marketing.
Much more than just advice, we carry out your marketing and generate sales in countries we know the best.
Our team aligns your storytelling with the right strategy to market your products.
As experts in our fields, particularly in the equestrian industry, we develop targeted actions in the right markets, with the right partners,
and an effective field approach.
Equi-Selection Insights
4
Languages spoken: German / French / English / Dutch
+20
Years of experience in the horse industry
15+
Internationally developed companies from the equine industry
60
Countries where we have already established a business relationship
Key market figures in Europe.
The European horse market is passionate, diverse, and fragmented, with different cultures, languages, and expectations depending on the region. With a large and committed community, riders and horse owners are particularly attached to their passion.
A significant equestrian culture that is particularly evident in German-speaking countries (DACH), France, the Benelux countries, and the Nordic countries.
What if we teamed up to look for opportunities on these markets?
7M
horses across Europe
400 000
full-time jobs generated by the industry
7,12M
of regular riders only in France, Germany, and the United Kingdom
2 000 000
visitors to the industry's 15 major events
20,3Md
the turnover in euros for the racing industry
About us
One passion, two experts, accompanied by their testers for unlimited expertise.
Voluptée de la Nouée
Product Testers & Model - Specialty: Food
A sensitive and demanding amateur mare, Voluptée helps us find the best treats across jumping competition grounds in Belgium. Determined to taste every ingredient while remaining athletic, she puts her professional skills to work for the company to help it progress.
Cascavelle d'Equifarm Z
Product Tester & Influencer - Specialty: Bits & Rugs
Florian Tiffeneau
CEO, Partnerships & Sales
Founder of Equi-Selection, Florian has extensive experience in international business development and the equine industry markets.
He helps brands structure their business approach, set up their distribution networks, and establish long-term partnerships.
Mimo Oeser
Marketing, Branding & Communication
After several years of experience as a groom and home rider at an international show jumping stable (Piet Raijmakers), Mimo is a marketing and branding specialist dedicated to the equestrian industry.
She translates business objectives into clear positioning, powerful storytelling, and consistent marketing across all markets.
TRANSPARENCY
Clear communication for rapid progress
COMMITMENT
100% committed to supporting you
Our values
ATTENTION
To understand your vision
RESPECT
For long-term relationships